I almost failed the only economics course I took in college, so excuse if I’m missing something here. But can someone explain something to me?
There are dozens of restaurants in Dallas who pay publicists to pepper me (and other journalists) with press releases. Many of these same restaurants cry poor when our lovely marketing consultants call them about advertising.
So you could pay a publicist, who may or may not secure you editorial coverage, depending on my needs and moods. Or you could buy an ad, which guarantees your message will be in the newspaper. Option B seems like the smarter expense, in my humble opinion. So why would a restaurant choose Option A?