Every time I write something for FrontBurner, the post ends up on the Twitter feed of Cafe Coton, a clothing store in The Plaza at Preston Center. That’s because virtually all FrontBurner content ends up on that feed, as do many stories written by The Dallas Morning News. More than 375 people follow Cafe Coton on Twitter, for whatever reason. Are retweets about random stuff like a downtown collection of beauty products really want they’re looking for? I think the store’s managers are missing the point of Twitter, which is surprising because their website is so sophisticated (ahem).
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