The Snider Plaza Starbucks has shuttered after the coffee company last week announced plans to close approximately 250 North America locations.
A letter on the door of the former Snider Plaza Starbucks confirms the closure, calling it a “very difficult decision.”
“We know this may be hard to hear — because this isn’t just any store. It’s your coffeehouse, a place woven into your daily rhythm, where memories were made and meaningful connections with our partners grew. We’re deeply grateful for these moments, and for the community that’s been built here,” the letter read. “Many of you will be thinking of your favorite barista. Please know that we’re working closely to support our partners through this transition.”
The closures come after the company shared in a letter from Chief Operating Officer Mike Grams that Starbucks had identified “locations where we do not believe we can consistently deliver the experience we want for customers and partners or where we don’t see a path to acceptable financial performance.”
The impacted stores represent about 1% of the more than 18,000 across North America, according to the letter. The company hasn’t shared a list of all the impacted stores.
“We have carefully reviewed our North America coffeehouse portfolio and identified locations where we do not believe we can consistently deliver the experience we want for customers and partners or where we don’t see a path to acceptable financial performance. As a result, we will close approximately 250 coffeehouses later this week,” Grams wrote in the Sept. 24 letter. “As we shared on our most recent earnings calls, our North America business has returned to strong growth. Customers are receiving faster service, a more consistent experience, and warmer, more welcoming coffeehouses. We’re accelerating our pace toward completing 1,500 coffeehouse uplifts, and Green Apron Service has become our defining standard. Our Back to Starbucks strategy is working. This progress has given us a clearer view of the performance of every coffeehouse. While most are benefiting from this overall momentum, some coffeehouses continue to underperform despite the hard work and commitment of all of you.”
The store at 6733 Hillcrest Avenue isn’t listed on Starbucks’ website as of Sept. 28.
Park Cities Starbucks fans can still pick up their favorite drinks at other locations nearby, including at 6407 Hillcrest Avenue. Snider Plaza has no shortage of remaining coffee shops as well, including White Rock Coffee and the newly opened Kilo Coffee.
The Snider Plaza store isn’t the only Starbucks to close in the Park Cities in recent years. The closure of the former Starbucks in Highland Park Village was announced in 2023.
“In recent years, Starbucks has really changed its business model to more to-go and mobile orders, which isn’t conducive to our shopping environment and ability to provide the best possible customer service,” Highland Park Village Chief Marketing Officer Victoria Snee said at that time.
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