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Inside the Cause

Partners Card 2025: Shopping to Spark Change

100% of proceeds go directly to help survivors of family violence
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Each fall, the Partners Card campaign transforms retail therapy into a powerful act of compassion, rallying a community around a shared belief that everyone deserves a life free from violence.

Now in its 31st year, the Partners Card directly benefits The Family Place, one of the largest family violence service providers in Texas. 

This year’s shopping event chairs, Kristin Hallam, Margette Hepfner, and Jen Munoz, along with honorary chair Erin Mathews, emphasize that every card sold helps survivors have access to the counseling, support, and skills needed to create lasting independence. 

“Every card sold, every conversation had, and every relationship strengthened helps create safer futures,” said Hallam.

And for the 2025 Chairs, Partners Card doesn’t just stop there. It’s also about building community engagement and advocating for broader social change  to prevent family violence before it starts. 

With 100% of proceeds going directly to help survivors of family violence, every swipe, share, and sale of the Partners Card is about people standing together to support survivors, elevate voices, and make a lasting impact.

“At its core, Partners Card is about empowerment,” shared this year’s Leadership Team. “It’s about survivors reclaiming their stories — and a community coming together to make that possible.”

For Maya, who arrived at The Family Place with little hope, those new possibilities have become a reality. 

“I was determined to break the cycle of violence in my family,” said the 19-year-old, whose last name was withheld for her protection. “I found a job, started saving, and enrolled in GED classes. My case manager taught me how to budget, set up utilities, and apply for housing. Weeks later, (they) helped me move into my first apartment — confident, self-sufficient, and proud.” 

Author

Claudia Carson-Habeeb

Claudia Carson-Habeeb

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Claudia Carson-Habeeb, managing editor of People Newspapers, got her start at The Baylor Lariat. Her debut publication, Falling Through the Spiral of My Notebook (1993), launched a career devoted to writing without margins. A former on-screen HGTV personality, she covers everything from hometown heroes to global design trends and curates a multigenerational family library that would make Borges proud. Happiest on horseback, she spends her spare time hoof picking with volunteers at her animal rescue nonprofit.
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