In Dallas, philanthropy doesn’t just rise to the occasion — it ascends to high altitudes.
When actor Charlie Sheen and media personality Lady Jade co-hosted a gala benefitting Doing Good in Dallas, the 90s-themed event — set in a private aviation hangar — reached lofty heights.
The setting was unmistakably high-octane as Ferrari engines roared and private jets doubled as champagne lounges. While guests sipped bubbly inside the aircraft cabins, DJ Astronaut kept the tempo airborne from behind the booth.
The event marked the first major charitable initiative under Stella Jet Brands’ Stella Experiences division, which curates celebrity-hosted travel experiences and brand collaborations designed to merge luxury with impact.
“Dallas and Hollywood came together and proved that we can move mountains when we all align for a common purpose,” said Tia Minzoni, president of Stella Jet Brands.
The guest list read like a perfectly curated crossover episode. Brian Austin Green, forever linked to 90210’s golden era, brought old-school television nostalgia. Reality personalities including Deal or No Deal’s Claudia Jordan, Real Housewives of Dallas’ Tiffany Moon, and Real Housewives of Potomac’s Jassi Harris represented the modern era of unscripted stardom.
Players from the WNBA and Dallas Cowboys mingled alongside business leaders and philanthropists who clearly knew their way around a gala — and a jet hangar. Media personalities included Sharna Burgess and Chanel West Coast.
Rapper Twista and R&B artist Mario took the stage — the throwback bringing guests to the dance floor while proving that good music, and good causes, never go out of style.
The Doing Good in Dallas campaign surpassed expectations, achieving record-breaking results while expanding the organization’s capacity to support families facing financial strain during the holidays.
During the live auction, a VIP experience with Sheen closed at $40,000, reinforcing the idea that celebrity cachet, when paired with purpose, can deliver real impact.
Funds raised supported Santa’s Mini Mall, a holiday initiative that replaces traditional handouts with choice and dignity. Families shopped for their children using Santa Bucks, selecting gifts in an immersive environment designed to feel celebratory, not transactional.
Guests departed with swag bags that included a copy of Sheen’s New York Times bestseller, The Book of Sheen, and with the message that in Dallas, doing good doesn’t require coming back down to earth when you’re poised to dream big and give back.
“The heart and generosity that was in the room was as electrifying as the performances. Everyone left fulfilled and elated to have been a part of this amazing evening,” said Minzoni.
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