Rhode, the skincare and beauty brand founded by Hailey Bieber, has brought its Rhode Summer Station to Dallas, transforming 3212 Knox St. into a must-visit destination from June 26-29, open daily from 10 a.m. to 8 p.m.
The traveling pop-up kiosk, making Dallas its second stop on a tour across North America and Europe, is debuting Rhode’s Summer 2026 collection and a lineup of new products.
After camping out for hours for the opportunity, fans shopped favorites, including the Pocket Blush, Pocket Brush, Highlight Milk, new shades of Peptide Lip Shape, a limited-edition Peptide Lip Tint, snap-on lip cases, and a terry cloth bag designed for summer adventures.
Adding to the excitement, an early attendee reported spotting Hailey Bieber on Knox Street, though the report has not been independently verified.
An employee at a nearby Starbucks said she was also hoping to see the influencer and entrepreneur, but “wasn’t holding her breath.”
Bieber, who is married to global superstar Justin Bieber, has built Rhode into one of the beauty industry’s most talked-about brands, known for its minimalist aesthetic and viral products.
The Dallas stop also features an exclusive keepsake for dedicated fans: a Rhode Tour hoodie created by SKYLRK and customized specifically for each city on the tour.
According to Rhode, the hoodie will be available only at the Summer Station and will not be sold online or after the tour concludes.
Fans lucky enough to make it through the winding lines with their armbands still intact debated whether to keep the limited-edition hoodie they secured — or resell it.
“It’s going for three to four times the purchase price online,” said Lyla Tatum.
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