Big changes could be brewing at one of Preston Hollow’s most prominent corners — and the neighborhood is buzzing.
Burk Interests and Greenway Investment Company, two Dallas-based firms, unveiled plans to seek a zoning change to develop a $650 million mixed-use project at the southwest corner of Preston Road and Royal Lane, according to a recent Dallas Morning News article. If approved, the development would transform the landscape, replacing what some have long considered an eyesore with soaring high-rises, public green space, and high-end amenities.
At the heart of the seven-acre proposal? A 28-story hotel and condo tower, a second 24-story residential building, upscale restaurants, sleek office spaces, and more than 100 new trees. The project emphasizes walkability, with more than 1,000 feet of new sidewalks, underground parking, and improved pedestrian access along Preston Road. A new traffic signal and crosswalk are also planned, said the Morning News.
The vision has already sparked spirited debate across neighborhood circles and online forums, with blog and social media comments posting faster than a fast-track permit approval.
- Will the large, vacant lot — long seen as a blemish on the neighborhood — be utilized in the plan?
- What about the existing small businesses and coffee shops on the corner — are they facing the wrecking ball?
- What of the recently-built bank building — a new addition that’s already grown on area residents?
- Will all these lofty plans realistically fit in that corner?
Though groundbreaking isn’t expected until 2028, and with zoning approvals still pending, speculation continues to swirl as Preston Hollow watches and wonders whether the redevelopment plan will be the long-awaited upgrade the corner has needed, or a towering intrusion into a traditionally low-rise neighborhood.
A call to Greenway for comment has gone unanswered. One thing’s for sure — the conversation is just getting started.
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