New La Madeleine to Give Out Free Stuff

The last time I was at NorthPark (two Thursdays ago, as I killed time before my HPHS cafeteria shift) was the first time I’d been there since they closed up La Madeleine. Not seeing the longtime fixture (and its hallway seating area) next to the Dillard’s fountain was a bit disconcerting. Then I chuckled when I saw that the sign on the new La Madeleine location a few doors down still said “opening spring 2011.”

Well, spring has arrived. A ribbon-cutting ceremony and a “baguette salute” led by president Phil Costner and founder Patrick Esquerre are scheduled for 2 p.m. today. But the fun starts earlier than that — the first 50 patrons this morning will get a free jar of tomato basil soup and a $10 gift card. Go!

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